Tourism in Saudi Arabia for Arab Travelers

Tourism in Saudi Arabia has become an increasingly popular choice for Arab travelers in recent years, thanks to the Kingdom’s advancements in tourism infrastructure, cultural openness, and the diversity of experiences it offers.
No longer just a religious destination, Saudi Arabia has transformed into a regional hub for leisure, cultural, and nature tourism, attracting many Arab travelers seeking experiences that feel familiar to their culture yet rich in diversity and modernity.

Thanks to Saudi Vision 2030, massive projects such as Qiddiya, AlUla, and NEOM have been launched, becoming major attractions for visitors. In addition, the Kingdom has placed great focus on its historical sites like Historic Jeddah and Diriyah, as well as on eco-destinations in Asir, Al-Baha, and the Red Sea.

In Saudi Arabia, Arab travelers find comfort and familiarity in the shared language, customs, cuisine, and hospitality. The wide variety of year-round festivals and events, such as Riyadh Season and Jeddah Season, have made the Kingdom a truly vibrant destination.

Recent statistics also confirm a steady increase in the number of Arab tourists visiting the Kingdom — reflecting growing confidence in the Saudi tourism experience and reinforcing its position as a leading regional travel destination.

Why is Saudi Arabia a distinctive destination for Arab travelers?

Tourism in the Kingdom offers Arab travelers a rich and diverse experience, thanks to its unique geographical and climatic variety. From the cool, green heights of Al-Soudah and Asir, across the Empty Quarter

with its golden dunes and adventures to the beaches of the Arabian Gulf and the Red Sea that invite diving and relaxation among coral reefs. New megaprojects like Al-Ula further boost the Kingdom’s appeal, while easy visas, solid infrastructure, and a shared cultural backdrop all make Saudi Arabia a choice that blends authenticity with modernity, giving Arab visitors plenty of reasons to pick it as their standout destination.

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Geographical & Climatic Diversity in Saudi Arabia

The Kingdom presents an exceptional mosaic of climates and landscapes, turning it into a one-of-a-kind playground for Arab travellers who already feel at home culturally and are now being courted by giga-projects anchored in Vision 2030.

Mountain tourism & mild weather

The Asir highlands and Sarawat range—rare elevated terrain on the Arabian Peninsula—offer year-round temperatures that can be 10-15 °C cooler than the desert plains.

Jabal Soudah, the kingdom’s tallest peak (≈ 3000 m), is being developed to host two million visitors annually by 2033. Adjacent Asir National Park wraps forests, terraced fields and juniper-covered ridges into a single, temperate nature refuge barely a two-hour flight from humid Gulf coastlines.

Endless desert frontiers

Deserts blanket roughly one-third of the country. The Empty Quarter (Rubʿ al-Khali)—the planet’s largest continuous sand sea—rolls out star-lit sleep-outs, 300 m dunes for sand-boarding, and convoy safaris that retrace ancient incense routes. For campers and stargazers, the combination of silence, golden landscapes and zero light pollution is unmatched.

Shores & Sea Life

Saudi Arabia owns two uninterrupted coastlines—1,800 km on the Red Sea and 700 km on the Arabian Gulf. Jeddah, Yanbu and Jazan have become the go-to hubs for Arab holiday-makers who want turquoise water without long-haul flights. Around the Farasan Islands a protected marine sanctuary shelters 200+ species of coral and 230 kinds of fish, making the Red Sea a live aquarium for divers and snorkellers. New marinas, floating hotels and direct domestic flights mean you can breakfast in Riyadh and be kitted-up for an afternoon dive by sunset.

History & Culture

Al-Ula and Hegra (Madā’in Ṣāliḥ), the kingdom’s first UNESCO World Heritage site, are no longer open-air museums but year-round stages: Winter at Tantora brings orchestral concerts hot-air ballooning and e-bike trails through Nabataean tombs.

Meanwhile, Diriyah: origins of the Saudi state—is being re-carved into a 7 km² cultural super-village of restored mud-brick palaces, art academies and Michelin-track restaurants. The message is clear: heritage here is not roped off; it is performed, climbed, cycled and tasted.

Top Tourist Cities in Saudi Arabia for Arab Visitors

Tourism in the Kingdom has flourished greatly in recent years, thanks to its amazing diversity of destinations and landmarks, as well as a culturally and linguistically familiar environment that makes Arab visitors feel right at home. From vibrant modern cities to historic sites, there are tourism options to suit all tastes. Here are the top tourist cities in Saudi Arabia:

Riyadh

The administrative and economic capital of the Kingdom blends the ultra-modern with the historic. Travelers can explore historic Diriyah—now a UNESCO World Heritage Site—wander through the 19th-century Masmak Fort, and trace the story of the Arabian Peninsula in the galleries of the National Museum.

For a contemporary twist, head to Kingdom Tower and its Sky Bridge for jaw-dropping 360-degree views, browse luxury malls, dine at world-class restaurants, and catch the high-energy concerts, sports and pop-up festivals of Riyadh Season—one of the liveliest events on the regional calendar.

Jeddah

The “Bride of the Red Sea” and traditional gateway to the Two Holy Mosques, Jeddah fuses centuries-old heritage with a laid-back seaside vibe. Stroll the new Jeddah Corniche, snap photos of the record-breaking King Fahd Fountain, then dive or snorkel among pristine coral reefs or island-hop in the Red Sea. Cultural buzz comes courtesy of events like the Red Sea International Film Festival, making Jeddah a one-stop destination for relaxation, water sports and arts.

AlUla

Saudi Arabia’s flagship cultural destination, AlUla is home to Hegra (Madâ’in Sâlih)—the Kingdom’s first UNESCO World Heritage site— with 2,000-year-old Nabataean tombs carved straight into the desert rock. Don’t miss the wind-sculpted Elephant Rock, the labyrinthine Old Town of AlUla, and star-lit desert dinners that make you feel you’ve stepped back in time.

It hosts global events such as “Winter at Tantora” in the Maraya Hall, the largest mirrored building in the world, where visitors get a unique artistic experience amidst the desert nature.

Abha and Taif

Abha is known for its mild climate and lush nature, featuring Asir National Park and Jabal Al Soudah, the highest peak in the Kingdom. Visitors can enjoy cable car rides and explore traditional villages such as Al-Muftaha Village.

As for Taif, it is famous for its rose farms, mountain resorts, and historic markets like Souq Okaz, as well as Al-Ruddaf Park and Shubra Palace. Its pleasant weather makes it a popular summer destination for Arab families.

Makkah and Madinah

No visit to Saudi Arabia is complete without experiencing Makkah and Madinah, the two holiest cities in Islam. Makkah attracts millions of visitors annually for Umrah and Hajj, while in Madinah, pilgrims visit Al-Masjid An-Nabawi and feel the serenity around Mount Uhud, Quba Mosque, and other sacred sites.

Thus, Saudi Arabia offers a rich and diverse tourism experience, making it a preferred destination for Arab travelers. Whether you seek the modern vibe of Riyadh, the sea in Jeddah, the heritage of AlUla, the cool climate of Abha and Taif, or the spirituality of Makkah and Madinah, tourism in Saudi Arabia fulfills every traveler’s dream amid a stunning mix of geography and culture.

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Entertainment and Cultural Seasons

Tourism in Saudi Arabia offers a truly comprehensive experience that goes beyond visiting historical and natural landmarks. It also includes a wide range of seasons and festivals organized throughout the year, providing entertainment, heritage, and art — making Saudi Arabia a vibrant and ever-evolving destination.

Riyadh Season

One of the Kingdom’s most prominent festivals, held in the capital city, Riyadh. The season features large-scale events including concerts, theatrical performances, art exhibitions, and world-class restaurants. It also hosts an international comedy festival that brings together top performers from around the world.

Jeddah Season

Combining seaside activities along the Corniche with artistic shows and traditional markets in the historic Al-Balad district, all under the slogan “Jeddah is Different.”

AlUla Festivals

AlUla offers enchanting experiences through the Winter at Tantora Festival, which combines classical music concerts, international performances, and tours of Madain Saleh and Elephant Rock. Visitors can also enjoy luxury desert camping and stargazing experiences — turning AlUla into a world-class open-air cultural museum.

Heritage Festivals

Dates and Honey Festivals:

Held in Qassim and Asir, these festivals highlight Saudi Arabia’s agricultural heritage and local products.

Souq Okaz:

Revives Arab history through poetry, oration, and traditional markets. It takes place in Taif.

Janadriyah Festival:

Celebrates Saudi heritage with folkloric performances, cultural exhibitions, and traditional crafts.

Abaq Al-Madi Festival:

Held in Diriyah, it recreates old Saudi life through traditional clothing, cuisine, and heritage activities.

Tourism in Saudi Arabia offers a complete experience for luxury seekers, blending modern sophistication with authentic Arabian hospitality. Cities such as Riyadh, Jeddah, and AlUla host world-class hotels and resorts like The Ritz-Carlton and Al Faisaliah, along with advanced wellness centers and fine-dining restaurants led by Michelin-starred chefs. The Kingdom also offers upscale shopping experiences featuring top international brands, private yacht trips, heritage tours in Diriyah, and exclusive events during festivals like Winter at Tantora — making Saudi Arabia a truly ideal destination for lovers of luxury and distinction.

Luxury in Saudi Arabia goes beyond hotels and fine dining, it also includes exceptional experiences such as:

• Private tours of the historic Diriyah district
• Luxury yacht trips along the Red Sea
• Hot air balloon rides or private flights over AlUla
• Exclusive concerts and events during festivals like Winter at Tantora and other Saudi Seasons

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Saudi Heritage and Culture

For those seeking to explore the authentic roots of Arab-Islamic identity, tourism in Saudi Arabia offers a truly comprehensive experience. The Kingdom is rich in heritage sites, museums, and cultural landmarks that provide visitors with an extraordinary journey — from traditional villages and folk arts to authentic cuisine and heritage festivals.

Museums

Saudi Arabia hosts several museums highlighting its rich history and culture:

• Al-Turaif District in Diriyah: A UNESCO World Heritage site, showcasing traditional Najdi architecture.
• Al Faisal Museum in Riyadh: Exhibits treasures of Islamic art, manuscripts, and coins, serving as a key reference for Islamic culture.
• Dar Al Madinah Museum in Madinah: Chronicles social and urban life during the early Islamic periods.

Heritage Villages

Traditional villages in Saudi Arabia offer a unique opportunity to experience life as it once was:

Rijal Almaa Village in Asir:

Famous for its distinctive stone houses decorated with Asiri motifs, making it a cultural and aesthetic icon of southern Saudi Arabia.

Usayqer Village:

Near Riyadh, representing an old Najdi village with narrow alleys and family-run museums filled with local artifacts.

Dhi Ayn Village:

Located in Al-Baha, built from white stone near a natural spring, showcasing a unique architectural style.

Globally Registered Historical Sites

Saudi Arabia is rich in a number of globally classified archaeological sites:

Mada’in Saleh in Al-Ula:

The first Saudi site to be listed by UNESCO, featuring Nabataean tombs carved into rocks dating back over two thousand years.

Historic Jeddah:

Still preserves its Hijazi architectural identity, old markets, and heritage mosques, especially in the famous Al-Balad district.

Folk Arts and Culture

Folk arts in the Kingdom vary by region:

Al-Ardah Al-Najdiyah (Najdi Sword Dance):

A prominent symbol of folklore, reflecting strength and loyalty, performed on national occasions.

Al-Samri and Al-Khatwah:

Found in the central and eastern regions, and in the south respectively, showcasing the diversity of rhythm and traditional attire.

Al-Qatt Al-Asiri:

A unique female heritage art form, inscribed on UNESCO’s Intangible Cultural Heritage list.

Traditional Saudi Cuisine

Saudi food is a key element of cultural identity, and many tourists seek to experience it:

• Dishes like Kabsa, Mandi, Jareesh, and Hanith are served in traditional homes and local restaurants.
• In traditional markets in Riyadh, Jeddah, and Abha, visitors can experience Arabic coffee, dates, and local baked goods.

Heritage Festivals and Events

The Kingdom hosts annual events to celebrate its heritage, most notably:

• Janadriyah Festival:

One of the largest cultural festivals, featuring handicrafts, folk arts, and traditional foods.

• Hail Season and Al-Ula Festivals:

Events that blend authentic folklore with modern artistic performances, offering an experience that merges the essence of the past with the spirit of the present.

Family Tourism in Saudi Arabia: Diverse Activities and Destinations

For Arab travelers, Saudi Arabia has become an ideal choice for families seeking a holiday packed with variety—where entertainment, learning, and adventure come together. In recent years the Kingdom has invested heavily in tourism infrastructure, turning itself into a one-stop destination that caters to every generation, from toddlers to grandparents.

Riyadh leads the way with Al-Hokair Land, a firm favorite among children thanks to its gentle rides, live shows, and cartoon meet-and-greets. During Riyadh Season, Boulevard World shrinks the globe into a single walkable district: miniature world landmarks, water rides, ice-skating, and nightly parades that appeal to all ages.

On the Red Sea coast, Jeddah’s Al-Shallal Theme Park ranks among the largest and most diversified in the region—think looping roller-coasters, a rainforest-themed zone, an ice rink, and a dedicated kiddie area flanked by cafés that overlook the sea.

Family tourism here is not only about thrills; it is also about minds-on discovery.
Fakieh Aquarium in Jeddah lets children feed stingrays, watch dolphin shows, and join behind-the-scenes tours that explain Red-Sea marine conservation.
At KAUST’s Discovery Center (King Abdullah University of Science & Technology), kids can pilot a virtual submersible, build 3-D coral models, or step into augmented-reality labs that turn complex science into child-friendly experiments.

Green spaces are sprouting across Saudi cities, creating perfect spots for family picnics. In Riyadh, King Abdullah Park draws crowds with its dancing musical fountains and fully equipped playgrounds, while Riyadh Zoo lets kids meet more than 1,500 animals from every continent, complete with child-friendly viewing areas and interactive keeper talks.

Available Visas for Entering the Kingdom

In recent years, Saudi Arabia has made family travel easier than ever for Arab visitors. A new, fully online visa platform lets most nationalities apply in minutes, pay instantly, and receive an e-visa within 48 hours. Multiple-entry options valid for up to a full year remove the hassle of re-applying, while on-arrival visas are now available at all international airports for those who prefer to decide at the last minute.

E-Tourist Visas

The e-tourist visa is currently the most popular option and is available to more than 60 nationalities. It allows multiple entries for one year, with a maximum stay of 90 days per visit.
Apply online at visitSaudi.com

you’ll need a passport valid for at least six months, a passport-style photo, and a single fee that covers mandatory health insurance. Approval is granted within minutes or hours—no embassy visit required.

Visa on Arrival

Travelers who already hold a valid Schengen, US, or UK visa, and have used it at least once to enter the issuing country, can obtain a Saudi visa instantly at any Saudi port of entry. This visa is Valid for up to 90 days

Entry for GCC Citizens

Citizens of Gulf Cooperation Council countries—UAE, Kuwait, Bahrain, Qatar, and Oman—can enter Saudi Arabia visa-free with only their national ID card.
In 2024, new rules also streamlined e-visas for GCC residents holding professional-status residence permits; they can now apply online in minutes without a sponsor.

Umrah & Hajj Visas

Umrah: Muslims may perform Umrah year-round on a standard tourist e-visa, except during the Hajj season.
Hajj: A dedicated Hajj visa is required; it is issued only through approved agents.
Full Umrah packages—flights, hotel, transport, and prayer permits—can be booked end-to-end on the official “Nusuk” platform.

Need help securing your visa? Start your application here

Vision 2030 Projects: The Future of Tourism in Saudi Arabia

• NEOM – the icon of tomorrow: home to THE LINE, a zero-emission, AI-powered linear city; Trojena, a year-round mountain resort with skiing and adventure sports; and Sindalah, an ultra-luxury island playground for yachting and reef diving.
• Red Sea Project: a pristine coastal destination spanning 90+ untouched islands and inland desert retreats, designed around coral-safe luxury resorts, renewable energy, and zero-waste operations.
• Amaala: the new global wellness sanctuary, blending high-end resorts, integrative health clinics, and immersive marine and mountain experiences along a secluded stretch of the north-western coast.
• Qiddiya (just outside Riyadh): the kingdom’s giant entertainment city, anchored by Six Flags Qiddiya, multipurpose stadiums, speed-parks, e-sports arenas, and open-air arts districts—purpose-built for Arab families.
• Soudah Peaks: at 3,015 m, the kingdom’s highest point, offering cloud-forest hiking, paragliding, luxury glamping pods, and boutique lodges wrapped in the cool mist of Asir’s Sarawat range.
• Diriyah Gate: a US$63-billion cultural quarter that is restoring UNESCO-listed At-Turaif, reviving Najdi architecture, mud-brick palaces, and traditional souqs to showcase authentic Saudi hospitality.

A forward look at Saudi tourism under Vision 2030

The Kingdom is gearing up to welcome more than 100 million visitors a year by 2030. The plan rests on three pillars: instant e-visas, a world-class transport grid (air, rail, sea), and hospitality standards that rival the globe’s top destinations. With the upcoming unified Gulf visa, travellers will be able to loop Saudi Arabia into a single, seamless multi-country itinerary, giving Arab families a richer, passport-once regional experience.

Fueled by these ambitions and gigaprojects racing to completion, Saudi tourism is stepping into a golden age—one that fuses heritage with hyper-modernity and offers Arabs, and the world, an unmatched journey at the heart of the Arabian Peninsula.

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